Brand Personality & Positioning
- What three-to-five adjectives best describe the vibe you want (e.g. “energetic,” “trustworthy,” “friendly,” “expert,” “innovative”)?
- Trustworthy
- Authentic
- Honest
- Helpful
- Accessible
- Fresh
- How do you want students (and their parents/tutors) to perceive ExamLeap in relation to competitors like SaveMyExams?
- ExamLeap is the go-to platform for students worldwide who want to focus only on what matters for their exams—with precision, clarity, and results.
- Unlike static content platforms like SaveMyExams, ExamLeap offers live classes.
- Everything you need to ace your exams in one place.
Target Audience Details
- Primary audience: age range, geographic focus (e.g. U.S. high-schoolers preparing for AP exams, international students)?
- Students aged 14–18
- High schoolers preparing for competitive exams, including:
- Advanced Placement (AP) – Primarily U.S., but also international schools following U.S. curriculum
- Pearson Edexcel IGCSE & A-Level – UK and British-international schools
- Cambridge IGCSE, AS, A-Level – Global
- IB DP – International students
- Secondary audiences: parents, tutors, schools?
- Tutors, school teachers and schools
Logo & Visual Assets
- Do you already have a logo or icon mark? If not, do you have rough ideas (e.g. a “leap” motif, a stylized “E,” mortarboard)?
- Will you need a full logo lock-up plus simplified/stacked versions (for favicons, app icons)?
Color Preferences
- Any colors you love or want to avoid? (e.g. “We like bright, youthful blues but want to steer clear of neon greens.”)
- Include pastel colours
- Ignore bright and dark colours
- I dont mind shades, and I am not good with colours
- Do you envision a single primary hue plus one or two accents, or a broader palette?
Typography
- Any preferences for type style? (e.g. clean sans-serif for modernity, a friendly rounded font, or a mix of serif headings + sans body text.)
- Web-safe or Google-Fonts only? Need a system for print/PDF worksheets too?
Voice & Tone
- How formal vs. informal? (e.g. “We’re the friendly big-sibling coach” vs. “We’re the authoritative tutor.”)
- Both
- Tilting towards informal for live sessions
- Tilting towards formal for content
- Any brand taglines or key messaging you’ve brainstormed?
- A to Z exam prep
- All exams in one place
Imagery & Illustration
- Do you prefer photographs (e.g. students studying) or custom illustrations/icons?
- If illustrations, any style references (flat 2D, isometric, hand-drawn)?
- Below examples can be modified:
Applications & Usage
- Where will the guide apply? (Website UI, PDF downloads, social media, email templates, merch, etc.)
- Any must-have components (e.g. button hover states, data visualization styles)?
